Is your brand in need of a makeover? I can create a look and logo that’s stylish, versatile and ‘you’.
I can also create brochures, business cards, newsletters, print advertisements and other material for your existing brand. I specialise in content that’s punchy, precise and jargon-free.
Randall & Associates
Logo, business card and letterhead designs
Engineering is a well-established profession, so this New Zealand firm wanted an identity that was innovative but still presented that stable dependable foundation. The zen sand-garden motif came about in a happy accident, and we felt it just the right metaphor for their brand identity.
Logo design and brochures
GSD-Sonet is a Flash-based system for remote-controlling a building’s infrastructure: heating, power, security systems and so on. GSD-Sonet is slick, modern and elegant — unlike its prehistoric competitors — and sports a logo to match.
To market the software, we created 4-page brochures in Finnish and English; I was responsible for the English localisation. Download the English PDF brochure here.
Logo design and store promotions
Meet Frederick Raven. Freddy likes coffee, birdseed, opera and long walks on the beach. He’s one of the many little creatures my wife has knitted, and was tickled pink (well, purple) when we chose him as the mascot for her business.
The logo for this New Zealand hosting service had an oddly difficult birth, going through two dozen different concepts before arriving at this one. Some of the alternative concepts are shown below.
Some time after the design was accepted, a friend remarked to me that it was the saddest spider he had ever seen. Why does this keep happening to me?
An act of guerilla branding. This Dutch HR firm was not my client, but that of a designer friend; I mocked up this logo entirely on a whim, and later found out he had shown it to the client on my behalf and they had accepted it. Which was nice.
I felt the brand demanded this bold woodcut treatment, like a Soviet propaganda poster. Alas, the client went with a tamer treatment.
Livingstone Business Equipment
Logo design and stationery
After a change of ownership, this New Zealand firm decided they needed a sharper image. I created a new look for them, and designed stationery and a variety of signage for their premises.
Shortly afterwards, a friend observed that the logo looks like a giant nose sniffing their name and now I can’t un-see it.
The Good Ship St. Marianne
A character design for the website of a friend: serializing the sartorial exploits of a dapper pirate-adventurer and his airship. While we both loved the balls-out art deco, we eventually decided this was just a little too heavy-handed for a blog about ties.
DINZ meal packaging
Lid designs for the packaging of DINZ, a range of prepared gourmet meals for hotels and motels.
Logo design and business card
Designed for a composer friend who makes music for computer games. I aimed for something that evoked digital but which implied a wider repertoire than the likes of DJ Q-Tip’s Ultimate Ibiza Anthems.
A logo with snazz in mind, designed for a motorsport-journalism and apparel label.
GIAC Internet Consultancy
My first commercial print project back in 2000 was this glossy promotional brochure for a web consultancy firm. The company went under soon afterward, hopefully not as a result of the printing costs.
I think it’s one of my most successful designs, but the content is unbelievably cheesy: an unintentional parody of pre-slump ecommerce naïveté. I don’t write this badly anymore, honest.